Phase 01
Definition / Design
Design the SuperMetal for your segment: mass affluent, top affluent, HNW, UHNW.
Customer tier · Construction · Card design
Metal Cards / SuperMetal
The Card People Want Before They Need It.
SuperMetal is not just a metal card. It is a sensory payment experience: weight in the hand, sound on the table, texture under the finger, and presence customers remember.
Three Metal Builds
Premium Has Levels. SuperMetal Has Three.
Mass affluent
SuperMetal Core
An accessible route to premium, with metal presence and strong print flexibility for mass affluent programs.
- Weight
- 14g
- Construction
- PVC both sides
The Configuration Journey
From Segment Strategy to Status Object.
Phase 02
Production / Personalization
Printing, engraving, finishes and payment credentials.
Printing · Engraving · Finishes
Phase 03
Issuance / Fulfilment
Premium carriers, fulfilment and certified production.
Packaging · Personalization · Issuance
SuperMetal in Detail
See What SuperMetal Feels Like.
Three SuperMetal builds. Three levels of weight, sound, structure, and status.
SuperMetal Core
14g / PVC both sides
Accessible metal presence for mass affluent programs.
SuperMetal Face
16–20g / Metal front, PVC back
Stronger front-of-card impact for top affluent tiers.
SuperMetal Pure
Above 21g / Full metal
Maximum status signal for HNW and ultra-premium relationships.
The TOPPAN Advantage
Exclusivity Should Be Felt Before It Is Explained.
SuperMetal turns customer value into physical proof, from accessible prestige to full metal authority.
- Weight
- In the hand.
- Sound
- On the table.
- Texture
- Under the finger.
- Presence
- Customers remember.
Craft and Customer Preference
Bold in the Hand. Precise in the Build.
Weights, constructions, engraving, finishes, packaging, fulfilment and scheme certification.
68%
choose their bank based on card design.
73%
will pay extra for metal.
87%
would choose the metal offer if rewards were equal.
65%
would be more likely to stay if their bank offered metal.
- Engraving and finishes
- Payment personalization
- Premium packaging
- Certified production
Build the Card They Will Not Forget.
Choose the SuperMetal build that matches your customer value, premium promise, and production reality.