Toppan iDGate | Product Marketing Manager (Taiwan & International)
About Toppan iDGate
Toppan iDGate, acquired by Toppan Gravity in 2020, was co-founded by a group of tech entrepreneurs with a vision for improving what they saw as a sore spot in the market for identity verification solutions. In a world where we tend to oppose security to user-friendliness, Toppan iDGate is striving to offer highly secure but also highly convenient authentication solutions, for digital transformation and online banking services. With our combined years of experience developing data security for the finance industry and proven track-record raising successful businesses, the company understands the fine balance between what banks need and what their customers want.
Job Brief
Toppan iDGate’s Product Marketing Manager assists on the execution of overall engaging marketing programs and branding activities in Taiwan and Internationally that will position Toppan iDGate’s products in the market targeting prospects and customers.
Key Responsibilities
- Developing the strategy and managing the marketing programs that drive demand for the products
- Oversee development and management of annual marketing plan and budget
- Developing product positioning and messaging that differentiates the Toppan iDGate’s products in the market. Reach out to the new target audience by creating brand images, product awareness, excellent services and promotions
- Researching both international and Taiwanese market needs and articulating findings in the form of prioritized product requirements to Technical teams
- Working with our cross regional Sales & Technical teams to develop sales tools and training materials around Toppan iDGate’s products and services that support the selling process of Toppan iDGate’s products. Conduct customer interviews to capture content for case studies and video testimonials
- Lead overall development of integrated categories marketing plans in conjunction with sales, technical & operation’s team
- Maintaining the content for any related pages concerning Toppan iDGate’s software products and ensuring content is up-to-date
Qualifications and Skills
- Minimum 3-5 years relevant experience
- Has experience in graphic design to produce marketing materials
- Excellent organization and time management skills with the ability to self-prioritize tasks
- Firm grasp on various marketing platforms, channels and best practice including social, digital and email marketing
- Excellent written communication in Traditional Chinese AND English, as well as in copywriting and proofreading skills
- Fluent verbal communication skills in Mandarin AND English
- Knowledge of online marketing tools and marketing campaign
- Knowledge or experience in the digital tech industry is preferred
- Energetic and enthusiastic about tech and creativity
- Demonstrate high level of integrity and ethical values
Location: Taipei City, Taiwan or Hong Kong
If you meet the above requirements, then please send your CV to hr@toppanidgate.com. Please mention Product Marketing Manager (Taiwan & International) in the subject line.
Considering the high volumes of applications we receive, only shortlisted candidates for interviews will be contacted.
